Food Awareness and Transparency: Current Practices and Future Tools

András Sebők, Adrienn Hegyi, Katalin Viola, Istvan Gábor, Fruzsina Homolka


Within the SmartAgriFood project the envisaged functions of Future Internet (FI) were collected and explained to the business users. 135 in depth interviews in 6 countries, and 8 focus group discussions in 5 countries were carried out for identifications and evaluation of the potential applications in the agri-food chain in the Smart Food Awareness area. Privacy was seen as a key function of the FI. The majority of the potential application ideas were rated as applicable to ensure improved awareness for the food chain members. There is a need for systematic explanation of the new enabling functions of the FI to the potential business users in a user-friendly way to foster the identification of new application opportunities. In some cases there is a difference between the priorities set by them and the behaviour of the consumers.

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ISSN 2194-511X


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