A Holistic Approach to Consumer Research on Expectations Regarding Animal Husbandry

Abstract

Based on existing literature this paper reviews expectations of consumers, producers, other interest groups and citizens with respect to animal welfare and animal husbandry and indicates knowledge gaps as well. Findings enable us to develop a holistic research approach to analyse consumers’ and other interest groups’ preferences, expectations and concerns as well as requests of citizens. In order to reduce the gap between different perspectives regarding modern animal husbandry, these results will be used to improve communication between farmers and consumers or the society, respectively. It will facilitate the necessary integration of social concerns in the development of animal husbandry systems. An interdisciplinary network of researchers is aimed at.