Intention to Purchase Sustainable Wood Products: An Empirical Analysis of the Determinants

Teresa Panico, Tiziana Pagnani, Francesco Caracciolo


Although Forest Principles promoting responsible forest management were formally adopted in 1992, the sustainability of forests is still undermined by harmful practices. In this regard, voluntary forest certification may represent an effective way to lessen the negative impacts of timber and forestry products upon the environment and upon the living conditions of local populations. This work aims to investigate the role of socio-demographic characteristics, knowledge of the forestry certification schemes and attitudinal factors on the purchasing intention of certified wood-derived products in Italy. A convenience sample of 371 consumers were interviewed through an online–administered questionnaire, and data collected were analysed by means of an ordered probit model. The results show that income and age, together with knowledge of the main certification labels and the attitudes towards certifications, have a positive and statistically significant effect on intentions to purchase certified wood products


wood products; attitude; intentions; preferences; certifications

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ISSN 1869-6945


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