Openness in Malting Barley Value Chains: The Case of Adoption of new Varieties in Canada and the United Kingdom

Tetiana Zmazhenko, Jill Hobbs, Eric Micheels


Development of new malting barley varieties depends crucially on value chain acceptance. A case study analysis of the adoption of new varieties in malting barley value chains in Canada and the United Kingdom (UK) indicates that
openness in value chains is a major contributing factor to a faster adoption rate for new varieties, even if firms conduct R&D in-house. Drawing upon the open innovation literature, this paper applies four degrees of openness framework across two dimensions: a firm's level of openness in innovation strategy, and its degree of openness with the rest of the industry.


open innovation; degrees of openness; value chain; malting barley; channel captains

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ISSN 1869-6945


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