Changing Paradigms of Indian Foodtech Landscape - Impact of Online Food Delivery Aggregators

M. Senthil, N. Gayathri, K. S. Chandrasekar


The purpose of this study is to depict the perception of consumers on the discount factor, future of food tech applications, tampering of family values, dine-out culture, technological anxiety and their impact on satisfaction behaviour. Millennials are the precedence audience for the online food aggregators. Generation X is different from other generations in perceiving discount factors. Future of food applications rely on the Discounts. Restaurant operators can focus on giving their customers an increased level of convenience and more discounts since these tend to be the reason for them to choose ordering food online. Optimisation is vital as increase in Technological anxiety increases the perceived future of food application and decreases the satisfaction behaviour.


Online food delivery; Aggregators; Food applications; Deep Discounting; Dine-out; Future of food apps

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ISSN 1869-6945


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