Method for identification of the opportunities for improving the competitiveness of Short Food Supply Chains through the application of innovative solutions

Abstract

There are several problems, daily pitfalls, challenges, that the different types of Short Food Supply Chains (SFSCs) face regularly. A method was developed to help to elaborate strategies to improve the competitiveness and sustainability of SMEs. After the analysis of the single SFSC businesses, the value propositions providing for the consumers and/or the short-chain as a whole, screening the needs of the consumers, through the application of innovations, the value propositions can be upgraded. With the appropriate innovations, the image, products/services of the organizations can be more appealing and preferable. The work was carried out within the SMARTCHAIN H2020 project.