A Study of the Spanish‐Chinese Export‐Import Pork Chain

Abstract

China opened its pork import market to Spain in 2007. With this background, we introduce the concept of the Spanish/

Chinese Export/Import pork chain. An explorative study based on the interview of 22 Spanish meat companies and two experts from meat exporting promotion institutions is conducted. The study gives an example and evidence to international chain management studies. It identifies the main problems of the chain and generates conclusions accordingly, as a first step for the Spanish pork industries to develop market strategies.