Perception of Performance Indicators in an Agri-Food Supply Chain: A Case Study of India’s Public Distribution System

Abstract

Availability of nutritious, safe food, and guaranteed resources for a household to acquire food at all times results in food security. Availability of food at affordable price remains the greater challenge. Currently, the Indian government runs the Public Distribution System to provide commodity subsidies to households. Various government and private stakeholders are involved in making this procurement, storage, processing and distribution process work. The involvement of a large number of stakeholders, each with different interests, increases the complexity and difficulty to identify performance indicators of the supply chain. Current research evaluates the relationship among the participating stakeholders in the public distribution system and ways in which these stakeholders construct the definition of performance measurements. This is done by utilizing a case study of Public distribution system: rice supply chain management in Chhattisgarh, India. To investigate the role and relationship of the stakeholders, first the rice supply chain is mapped. Once the stakeholders are identified, the study then focuses on comprehending relevant performance indicators and how they are defined in the supply chain.