Modelling White Shrimp (Nematopalaemon hastatus) Value Chain Using Combined SWOT and AHP

Bayode Paul Omobepade, Olabode Thomas Adebayo, Taiwo Timothy Amos


The objective of this study is to model white shrimp (Nematopalaemon hastatus) value chains in the Coastal areas of
Ondo State, Nigeria using a strength, weakness, opportunities and threat (SWOT) analysis in combination with an analytical hierarchy process (AHP). Nineteen (19) participants in the value chain comprised of shrimpers, processors, marketers, consumers, fishery managers, and resource economists identified and prioritized the SWOT factors at each stage of the N. hastatus value chain including shrimping (fishery), processing, marketing, and the consumption level. The results provide the base for recommendations for policy and research in Nigeria and other developing nations aimed at ensuring sustainable shrimping, efficient processing and marketing as well as improvements in consumers’ awareness and satisfaction through the development of standards and sustainable operation procedures for fishery, the development of cheaper and safer processing technology, the modernization of markets, and the
development of value‐added shrimp products.


shrimp; value chain; SWOT; analytic hierarchy process; coastal areas; Nigeria

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ISSN 1869-6945


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