Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options

Abstract

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar organizations that buy goods and services to meet demands of their end-customers (students, patients, prisoners, etc.). These institutions comprise a large portion of the U.S. population. In 2008, the total number of children and adults enrolled in schools throughout the country - from nursery school to college - was estimated at 75.5 million (i.e., 18.7 million in colleges and 56.8 million in schools). This amounts to more than one-fourth of the U.S. population age three and older (U.S. Census Bureau, 2009). About 29 million children are participating each month in the National School Lunch Program (NSLP)....